I’ve just came back from Trimarchi DG, a graphic design simposium where I’ve had the pleasure of attending. I’ve also attended to the workshop lectured by Alex Trochut and Marta Cerdà Alimbau, about modular letterings and monograms. I’m sure all of you know Alex Trochut but maybe we’ve been missing a diamond, and that is the work from Marta Cerdà. She lectured about modular lettering and how she started building some of her alphabets, sometimes as a personal work, but later used in commercial projects.
She first started with some simple forms, a rectangle, a quarter of a rounded rectangle, an arc, and just by playing, adding, scaling, she created this great looking font. She would later use a modified version of this font for a logo for Zoo York, as you can see below:
Marta Cerdà explores interesting mediums like this work, creating the letters in what appears to be plasticine. This artwork was created along with Alex Trochut, and was one the entries presented when she won the Art Director’s Club Young Guns 6th edition.
Another beautiful example of modular lettering
One last example of lettering with a strong work on colour and texture. This project was also created in collaboration with Alex Trochut.